Downers Grove, IL, April 18, 2019 – A new flavor of BSN Protein Crisp bars was announced by BSN® today as part of its collaboration with Cold Stone Creamery®. As with Birthday Cake Remix™, Mint Mint Chocolate Chocolate Chip™ was inspired by the celebrated super-premium ice cream brand’s Signature Creations™. The new Protein Crisp Cold Stone Creamery™ flavors are the first ready-to-eat (RTE) products in the flavor collaboration between the two brands.
“BSN takes pride in this kind of unexpected, innovative approach and earning the spotlight for our extraordinary commitment to taste.” said Kris Gerulski, marketing director for BSN North America.
What’s in the new flavor of BSN Protein Crisp bars?
The newest products are additions to the popular line of BSN Protein Crisp bars, which have a unique light, crispy texture. The Cold Stone flavors Mint Mint Chocolate Chocolate Chip and Birthday Cake Remix are each packed with 20 grams of ultra-premium protein with four grams of sugar.
All BSN products need to pass a blind label sensory test: before coming to market, the Cold Stone flavors passed additional review and secured approval from Cold Stone Creamery’s corporate office.
Where to Buy
“These bars taste like you’re cheating – but you’re not,” said Gerulski. “They’re a great way to satisfy your sweet tooth and stick to your nutrition and fitness plan. Research shows that 78% of protein consumers consider taste to be very important in their purchase decision, and our collaboration with Cold Stone® shows what can happen when two brands committed to exceptional flavor come together,”Gerulski added,
The new flavor of BSN Protein Crisp bars, as well as the previous offerings, are available at sports nutrition and online retailers, like Amazon.com, Bodybuilding.com, GNC® and Vitamin Shoppe®. Visit www.gobsn.com for retailer information.